What does “why” say?


I watched a black and white movie many years ago, I can’t remember the title of it, but it was about a newspaper and the hard bitten jurno’s that worked in it. The scene I really remember was when an old sage passes his wisdom to a new cub reporter and says something about the “6 Good Men and True” (nicked from the 12 of yore I would suppose) and these being questions – Who? When? What? Where? Why? and How?        

The most important of which is – Why? The rest is data. The “Why” is the human story behind what’s has happened.


The same is true of our businesses. The most important message we send out is why we do what we do. Not what or how just why?

Why is at the core of what motivates us to do what we do and the reason that we want to be better at it. It’s also at the core of why someone will join you, perform for you and enhance your business. If you don’t know why you’re doing something, even if you know how and what, you’re unlikely to feel fulfilled.

Get why into your meetings, your marketing, your sales, your social engagement, your appraisals and your hiring. It’s why we do what we do. 

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Tuesday, 22 September 2020

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